Discount chain Sam's Club is venturing into the world of liquor, launching a store-brand vodka this month in more than 240 stores.
The company, a subsidiary of Wal-Mart Stores Inc., said the Sam's Club store brand Member's Mark will carry a premium French vodka under the name Rue 33. The vodka will sell in 1.75-liter bottles for about $28 and be on shelves in January.
Private-label spirits are unusual, though Costco has its own Kirkland label of vodka, scotch, tequila, wines and beer.
Sam's Club already works with wine producers to make wines for its stores, but they do not have the Member's Mark label.
The Associated Press
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