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Come On, Admit It - You've Googled Yourself

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The Tampa Tribune

Published: December 17, 2007

NEW YORK - More Americans are Googling themselves - and many are checking out their friends, co-workers and romantic interests, too.

In a report Sunday, the Pew Internet and American Life Project said 47 percent of U.S. adult Internet users have looked for information about themselves through Google or another search engine.

That is more than twice the 22 percent of users who did in 2002, but Pew senior research specialist Mary Madden was surprised the growth wasn't higher.

Americans under 50 and those with more education and income were more likely to self-Google - in some cases because their jobs demand a certain online persona.

Meanwhile, Pew found that 53 percent of adult Internet users admit to looking up information about someone else, celebrities excluded.

The telephone survey of 1,623 Internet users was conducted between Nov. 30 and Dec. 30 last year and has a margin of sampling error of plus or minus 3 percentage points.

The Associated Press

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