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Many Large Newspapers In Florida See Circulation Slip

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By RUSSELL RAY, The Tampa Tribune

Published: November 6, 2007

Most of Florida's major daily newspapers saw circulation slide in the six months ended Sept. 30 compared with the same period a year ago, figures released Monday show.

In its semiannual report, the Audit Bureau of Circulations reported that The Tampa Tribune's Sunday circulation slipped 6 percent to an average of 261,872 compared with the same six-month period last year. The paper's average daily circulation, Monday through Saturday, slid 5.5 percent to 193,094, the bureau reported.

Graham Annett, vice president for circulation at the Tribune, said the company's market penetration exceeds the national average.

"We are pleased with the latest results as we continue to have a strong newspaper market, with market penetration above the national average," Annett said. "Our loyal customer base continues to grow month after month."

Other major newspapers in the state saw circulation losses in the period.

The bureau reported that Sunday circulation at The Miami Herald fell 13 percent to 307,431 compared with the same period a year ago. Daily circulation for the paper fell 8.5 percent to an average of 244,091.

The South Florida Sun-Sentinel in Fort Lauderdale saw Sunday circulation drop 6.3 percent to 285,559. Daily circulation fell 9.3 percent to 204,217.

The decline in circulation at Florida newspapers mirrored a national trend as many lost circulation. Circulation fell 2.6 percent on average at major U.S. daily newspapers in the period, the bureau reported.

Two of the state's largest newspapers, the St. Petersburg Times and Orlando Sentinel, saw slight increases in Sunday circulation, the bureau reported. The Times' Sunday circulation rose less than 1 percent to an average of 389,952. Its Monday through Saturday circulation was flat at 292,941.

The Sentinel's average Sunday circulation rose less than 1 percent to 318,394. Its daily circulation fell 9.3 percent to an average of 204,217.

USA Today remained the largest daily newspaper in the country and posted a 1 percent gain in weekday circulation to 2,293,137 during the period. The Wall Street Journal, the nation's second-largest daily, had a 1.5 percent drop in total paid daily circulation to 2,011,882, the bureau reported.

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