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That's Four For Five Guys

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A staff report

Published: November 21, 2007

CARROLLWOOD - Given the success of Five Guys Famous Burgers and Fries at other area locations, Molly Catalano sees only good things for their newest store on Dale Mabry Highway.

"Our other Tampa locations have been crazy good for us," said Catalano, spokeswoman for the Virginia-based restaurant chain.

The Five Guys newest location, 3149 N. Dale Mabry Highway, is the fourth in Hillsborough County, following stores on Kennedy Boulevard, Fowler Avenue and Westfield Brandon mall.

Bob Dorfman, the local franchisee for Five Guys, sees a synergistic effect among the locations.

"The locations of the others and this one will feed on each other," Dorfman said. "For example, we have people that work on Kennedy but live in Carrollwood, so they'll want to come here for dinner."

Northdale resident Macho Parlapiano said that after discovering the Five Guys on Kennedy Boulevard, he was glad to have one close to his home.

"The burgers are awesome," he said. "They're big. They're cheap. And the fries are awesome!"

Parlapiano's stepfather, Randy Smith, said he had to try the restaurant after hearing about it. "He's been raving about it," Smith said.

The chain's popularity is due to the freshness of the food, Dorfman said.

"The concept is not rocket science by any sense," he said. "We have no freezers. Everything is fresh. The burgers are hand-formed. Fries are cut every day. All our toppings are hand cut. Everything is made to order.

"People like the fact that it is totally fresh and it's made to order," Dorfman added.

Even the hamburger and hot dog rolls are "made fresh daily with our recipe," he said. "No additives. No preservatives. No trans fats."

Lastly, the chain places an emphasis on cleanliness, Dorfman said, which has not gone unnoticed by customers.

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