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New Regional Airline In Florida Ready To Earn Its Wings

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The Tampa Tribune

Published: October 5, 2007

'Our competition is the car,' said E.J. Wojtowicz, DayJet's sales manager. 'We're replacing the long haul drive.'

What is DayJet? It's a regional airline launching in Lakeland, Gainesville, Pensacola, Tallahassee and Boca Raton this week. It aims to lure business travelers off the roads with a quick, flexible service that varies in price from $1 per mile to $4 per mile, depending on how flexible a passenger can be about departure and arrival times.
DayJet will make history with its three-passenger, two-pilot planes and the cutting edge reservation and scheduling computer system built to fill them, executives claim. They bill DayJet as the world's first 'per seat, on demand' jet service.

Business, Page 1

•DayJet executives hope to expand to 20 Florida cities and 28 aircraft by the end of the year.

•Reservations are made through a Web portal, located at www.dayjet.com. Prices are determined based on an algorithm built into the system. If the times desired aren't flexible, the price rises.

•This week's launch is five years in the making and cost $20 million in research.

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