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Attention, Grocery Shoppers: Shelves Full Of Pink Products

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Fort Worth Star-Telegram

Published: October 18, 2007

October is Breast Cancer Awareness Month, and pink ribbon products that support the fight against breast cancer are popping up everywhere — even in the grocery store.

Lean Cuisine's line of specially marked frozen entrees and designer lunch bags is expected to generate the company's minimum guaranteed total $200,000 donation to Susan G. Komen for the Cure this year. At Kroger stores, Campbell is selling nearly 7 million "limited edition" pink and white cans of its most popular tomato and chicken noodle soups. With the help of Campbell and other vendor partners, Kroger has committed to raising $3 million to support breast cancer awareness and research this year. Many Kroger brand foods are also specially tagged with bright pink price tags.

Here, a look at some of the programs, including companies' guaranteed 2007 donations, and products you'll find on shelves.

Yoplait USA

Program name: Save Lids To Save Lives

How it works: For each pink yogurt lid mailed in by consumers, Yoplait will donate 10 cents to Komen with a guaranteed donation of at least $500,000 and up to $1.5 million.

2006 contribution: $1.5 million

Information: www.yoplait.com

Lean Cuisine

Program: Do Something Good for the Cure

How it works: Lean Cuisine distributes specially marked frozen entrees highlighting its partnership with Komen for the Cure.

2006 contribution: $425,000

Information: www.leancuisine.com

Pepperidge Farm

Program: Susan G. Komen corporate partners program

How it works: Komen for the Cure will receive a guaranteed minimum $110,000 donation from the sale of specially marked packages of cookies including Milano, Double Chocolate Milano, Strawberry Verona, Chessmen and others

2006 contribution: $25,000

Nonni's Food Co.

Program: Susan G. Komen corporate partners program

How it works: For every UPC symbol from specially marked packages of Nonni's Biscotti and Old London Melba products redeemed, Komen for the Cure will receive 75 cents, with a guaranteed donation of at least $50,000 and up to $100,000.

2006 contribution: $25,000

Information: www.nonnis.com

M&M's Brand Chocolate Candies

Program: M&M's Brand Chocolate Candies

How it works: Mars Snackfood, US, is selling specially marked bags of dark and light pink m&m's in grocery and retail outlets and "Promise Blend" pink and white m&m's available exclusively online. Mars will make a guaranteed $550,000 donation to Komen for the Cure, and 10 percent of the purchase price of the Promise Blend candies will benefit Komen.

2006 contribution: $1.3 million

Information: www.mymms.com

The Republic of Tea

Program: Sip for the Cure

How it works: The Republic of Tea donates 15 percent of the wholesale price of a variety of products designed to raise awareness and funds to Komen for the Cure, including five pink tea varieties: Pink Grapefruit Green Tea (regular and decaf), Pink Lemonade Green Tea, Pink Rose Green Tea and Pink Lady Apple Green Tea, plus tea tins and mugs, for a guaranteed donation of at least $100,000.

2006 contribution: $78,946.80

Information: www.republicoftea.com

Chi-Chi's Salsa

Program: Chi-Chi's Salsa Coupon Redemption Program

How it works: Hormel Foods, the maker of Chi-Chi's, will donate 25 cents to Komen for the Cure for each specially marked coupon redeemed, with a guaranteed donation of at least $150,000 and up to $175,000.

2006 donation: $111,000

Information: www.chichissalsa.com

Valley Fresh chicken

Program: Susan G. Komen corporate partners program

How it works: Hormel will donate 25 cents for each coupon for Valley Fresh chunk chicken redeemed at point of purchase, with a guaranteed minimum donation of $100,000 and up to $150,000 to Komen for the Cure.

In addition: Valley Fresh Chicken will participate in a special Wal-Mart promotion in which it will make an additional $50,000 donation.

Information: www.valleyfreshkitchen.com

SunChips

Program: Crunch for the Cure

How it works: SunChips hosts the Komen Race for the Cure "Volunteer Thank You Wall" to recognize the contributions of more than 100,000 Komen volunteers, and donates 25 cents for each consumer-submitted proof of purchase from specially marked bags of SunChips Snacks, up to $250,000.

Information: www.sunchips.com

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