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Published: October 31, 2007
Today is Halloween, the top holiday for candy sales. Here are a few facts to sweeten the celebration.
•Most Americans knew nothing about chocolate in 1893, when the World's Columbian Exposition in Chicago featured a display of chocolatemaking equipment from Germany. Among the fairgoers was Milton Hershey, who bought every piece of equipment on display and went into the chocolate business.
•Early American chocolatemakers often touted their products' nutritional value. During the Depression, candy bars had such names as Chicken Dinner, Idaho Spud and Big Eats.
•When the Mars candy company marketed Snickers in Britain, it changed the name to Marathon to avoid any jokes about Snickers rhyming with knickers.
•Producers of the film 'E.T.' wanted to use m&m's as the candy that lured the extraterrestrial from hiding. But when Mars said no, Hershey jumped at the chance to showcase Reese's Pieces instead.
Chicago Tribune
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