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Burger King Launches Beef-Scented Body Spray

The Associated Press

Arturo Diaz, of Madrid, Spain, pretends to take a bite of a Whopper sandwich held by a wax figure of Burger " King" unveiled today at New York's Madame Tussauds in 2007.

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The ASSOCIATED PRESS

Published: December 19, 2008

Looking to beef up your mojo this holiday season?

Burger King Corp. may have just the thing. The home of the Whopper has launched a new men's body spray called "Flame." The company describes the spray as "the scent of seduction with a hint of flame-broiled meat."

The fragrance is on sale at New York City retailer Ricky's NYC in stores and online for a limited time for $3.99.

Burger King is marketing the product through a Web site featuring a photo of its King character reclining fireside and naked but for an animal fur strategically placed to not offend.

The marketing ploy is the latest in a string of viral ad campaigns by the company. Burger King is also in the midst of its Whopper Virgins campaign that features an taste test with fast-food "virgins" pitting
the Whopper against McDonald's Corp.'s Big Mac.

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