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Gadget Makers Give Green Light To Lure Eco-Conscious

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The Tampa Tribune

Published: January 4, 2008

At the world's largest trade show for consumer electronics, starting Monday in Las Vegas, manufacturers will be talking not just about megapixels, megahertz and megabytes, but about smart power adapters that don't waste as much electricity, batteries that are easier to recycle, and components made from plants.

Many of the products on display at the International Consumer Electronics Show will be striking rather small blows for the environment, but the industry is realizing that even in electronics, going "green" can be a powerful marketing tool.

Just 12.5 percent of U.S. electronics waste is offered for recycling each year, according to the Environmental Protection Agency, and much of that is dumped rather than recycled.

Business, Page 1

•The show will have 2,700 exhibitors.

•Japan's Fujitsu Ltd. will show off a laptop with a plastic case made from corn rather than petroleum products.

•Samsung Electronics Co. will bring a 31-inch TV made of organic light emitting diodes.

More coverage on Page 2 in Business:

•Home automation gains momentum.

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