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Let The Hype Begin: Air Jordan Introduces 23rd Style

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The Tampa Tribune

Published: January 9, 2008

No other basketball shoe has changed the face of business, athletics and marketing like the Air Jordan. This month, Nike releases the 23rd edition, and it is expected to be just as venerated as its predecessors.

The sleek design and link to Michael Jordan's jersey number make it a touchstone in the line. It's also Nike's first basketball shoe designed under its "Considered" ethos, which aims to reduce waste and use environmentally friendly materials wherever possible.

The Air Jordan XX3 will be released in three hyped-up rounds from January to February, starting with a limited edition being sent to only 23 retailers to be sold for $230, and concluding with the national launch at $185.

Business, Page 3

•The Air Jordans moved basketball shoes from true high-tops or low-tops to a middle range and used unheard of styles, such as patent leather toes.

•The $100 basketball shoe is the norm today, but it has launched a backlash, such as the partnership between New York Knicks player Stephon Marbury and the Steve & Barry's store chain to sell basketball shoes for $14.98.

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