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Published: January 30, 2008
EBay said Tuesday that it will cut up to 50 percent the fees it charges sellers to list their goods online, in an effort to boost listings and keep pace with other burgeoning e-commerce sites.
To balance the fee cut, the company plans to increase its commission on items that sell - a method eBay says sellers prefer because it lowers their risk if items do not sell.
"EBay is at a crossroads. To maintain our leadership position in e-commerce, we can no longer make incremental changes. We need to redo our playbook, and we need to do it fast. We need to take bold action to meet the expectations of buyers and sellers around the world," incoming Chief Executive Officer John Donahoe said.
Business, Page 3
•EBay will also increase fees on some items, including auctioned goods selling for less than $25.
•EBay's top sellers will receive a discount.
•Sellers with high rates of customer dissatisfaction will get lower exposure in a customer search.
•The new fee structure goes into effect Feb. 20 in the United States.
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