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Breakfast: It's Nametastic!

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The Tampa Tribune

Published: July 30, 2008

We're sure the good folks at Wendy's worked long hours and invested great amounts of sweat equity into their new product. No doubt millions were spent on R&D and focus groups and marketing budgets and awareness campaigns and restaurant staff training. All to jump feet-first into the very crowded and very lucrative breakfast market.

The result? The Frescuit.

Get it? It's fresh. It's a biscuit. (Cue the chirping crickets.)

What is it about quick-serve breakfast items that insist on trying so hard with the name? McGriddle, Croissan'Wich, Moons Over My Hammy. Come on, fast-food people. It's too early in the morning for this kind of nonsense. Too many of your too-clever-by-half names sound like we're slurring our words during a DUI traffic stop. We order it because it's fast, it's hot and we're hungry. We're not eating it for the name.

From now on, follow Burger King's lead and just spell it out: The

Enormous Omelet Sandwich.

Jeff Houck

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