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Ex-Sweetbay Chief Now COO At Michaels Crafts

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By JEROME STOCKFISCH

The Tampa Tribune

Published: June 6, 2008

TAMPA - Sweetbay Supermarkets president and chief executive Shelley Broader is headed to the executive offices of Michaels Stores, the Irving, Texas-based arts and crafts retailer announced today.

Broader announced last week that she was departing Tampa-based Sweetbay, but didn't specify her plans. She led the conversion of the tired Kash n' Karry chain into Sweetbay.

Broader, 44, will serve as chief operating officer at Michaels, reporting to chief executive Brian Cornell.

Michaels is the world's largest specialty retailer of crafts, scrapbook supplies, frames, art supplies and seasonal and home décor. It has 980 stores in 49 states and operates another 164 Aaron Brothers stores.

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