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Nielsen To Shift 170 Oldsmar Jobs To India
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Published: June 24, 2008
TAMPA - Nielsen Media Research warned its Oldsmar employees Tuesday that more layoffs are coming as the company continues to shift technical work to contract companies abroad.
Through 2009, the TV ratings giant will shed 170 technical support and software jobs in Oldsmar, moving the work to TATA Consultancy Services, an Indian-owned global services company that has taken over local positions at Nielsen.
"What we're trying to do is enlarge our capacity and strengthen our cost effectiveness," said spokesman Gary Holmes.
The cuts come on the heels of Nielsen and the City of Oldsmar last week ending an economic development deal that gave Nielsen incentives for adding jobs in the region — a deal that helped secure Nielsen's operations in the area.
When that phase of job cuts is complete, the company's local employment will drop to 1,300, from about 1,500 this spring. There are about 235 contract employees on the site as well.
At the same time, Nielsen is changing its Dunedin operations, where it processes the paper diaries that volunteer families complete to record their TV-watching habits.
There, Nielsen has 190 full-time employees and 840 temporary or part-time workers. With the changes, Nielsen will convert about 100 temporary employees to full-time positions that include benefits such as health insurance.
Reporter Richard Mullins can be reached at (813) 259-7919 or rmullins@tampatrib.com.
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