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Auto Dealer Celebrates 29th Year With New Lincoln

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By SCOTT E. SMITH

The Suncoast News

Published: June 27, 2008

NEW PORT RICHEY - Reaching higher and into the future is where Dennis Murphy, owner and president of New Port Lincoln Mercury, is heading.

A native of Miami, Murphy relocated to New Port Richey in May 1979 to open New Port Lincoln Mercury.

As Murphy sat in his office last week, he explained that the car industry is the only business he has known. Murphy, and his partner at the time, Bob Nunn, sold their first car at the end of July 1979.

During its 29 years, New Port Lincoln Mercury has sold more than 22,500 new and 18,000 used vehicles.

Murphy smiled when asked about the 2009 Lincoln MKS.

A vehicle filled with the latest technology, he said it will attract a new generation of buyers.

Murphy looks for the MKS, which was four years in development, to launch the Lincoln nameplate forward.

Lincoln claims the MKS to be "technologically breathtaking."

Designers wrapped the package in sleek, stylish sheet metal with clean smooth lines that, at first glance, could pass for a high-end import, according to the company's Web site.

The MKS is geared toward technology geeks, 50 years of age and younger who live to have the latest technology fads at their disposal.

Equipped with a 10-gigabyte hard-drive-based navigation system, the car will allow owners to display photos on the Global Positioning Satellite, or GPS, screen, burn CDs, watch DVDs and upload music.

Individuals will be able to connect their Bluetooth mobile phone, MP3 player and flash drive via the SYNC's USB port.

An added feature is the MKS radar system with Adaptive Cruise Control.

The system's radar unit comes with preset "safety" gaps. If the MKS and another vehicle come too close to each other, the sensors automatically take over and reduce the speed to maintain a safe distance, to return to the preset speed once a safe gap is achieved.

The MKS has a starting price of about $38,000.

A family-oriented business that started out with 19 employees, New Port Lincoln Mercury now employs around 50.

MKS UNVEILING

New Port Lincoln Mercury is celebrating its 29th year in business with an unveiling of the 2009 Lincoln MKS from noon until 6 p.m. today at 4727 U.S. 19, New Port Richey, just north of State Road 54. Lincoln representatives will present a demonstration on the feature-rich MKS at 2 p.m.

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