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Wine Chain's Demise Didn't Crush Cork & Olive Trinity

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By CARL ORTH

The Suncoast News

Published: June 30, 2008

TRINITY - TRINITY - Owners of an area wine store hope to uncork the secret to success as an independent store after the demise of the chain that formerly franchised it.

Cork & Olive Trinity has remained open at 10700 State Road 54, manager Jesse Boblooch reports, though the nine-store chain based in Tampa collapsed.

"We weren't affected by corporate closing because we are an independent franchise," Boblooch said. "However, I feel business was affected because of the articles that ran; people assumed we were closed."

The store is moving in new directions, with a name change possible in the future, Boblooch said.

"We have brought in a bunch of new sweet wines to our store, people around here always ask" for them, Boblooch said.

To give the store its own personality, the staff has hand-selected wines such as Villa Rose Moscato, Jonesy Port and Hey Mambo.

In the meantime, the corporate inventory of wines has been heavily discounted by as much as 75 percent off.

"We are coming up with some new ideas and plan on making some changes to the whole store concept," Boblooch said. "We will still feature the free daily wine tastings - that is a great way for us to get to know our customers and find out what they are looking for."

For information, call the store at (727) 375-9463.

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