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Published: May 25, 2008
NEW YORK - High prices at the pump and the produce aisle have sent home gardeners into their yards with a mission: grow-it-yourself dining. Sales of vegetable seeds, tomato transplants and fruit trees are soaring as enterprising planters grow their food.
W. Atlee Burpee & Co., the nation's largest seed company, has sold twice as many seeds this year as it did last year, with half the increase from new customers, company President George Ball estimated.
"When we saw the gas prices go up, we said, 'Oh, boy,'" Ball said.
Interest in growing fruits and vegetables picks up during economic downturns, people in the industry said. Seed companies say a dime spent on seeds yields about $1 worth of produce. Bad economic times can also mean more time to garden - people who cancel summer vacations are around to water their tomatoes. The housing crunch also works in favor of vegetable gardens: If you can't sell your property, you can replant it.
"Over the past year or two, when my boyfriend and I went shopping and started seeing how little we got out of the grocery store for how much, we figured we might as well give it a shot trying our own veggies and take some of the weight off our pockets," said Janet Bedell, who works at a lawn and garden center in Venice.
That kind of thinking is leading to a big year for companies that sell to fruit and vegetable gardeners. Seed Savers Exchange, a nonprofit organization dedicated to preserving heirloom vegetables, ran out of potatoes this year and mailed 10,000 tomato and pepper transplants to customers in early May, double its usual amount. The organization, based near Decorah, Iowa, sold 34,000 packets of seeds in the first third of this year, more than it did last year.
Stark Bros. Nurseries and Orchards Co., a fruit-tree nursery based in Louisiana, Mo., has been so busy that "we've had our phones completely staffed and staffed overtime for the past two months," said Lita Eatock, marketing manager.
"A lot of wholesalers are really sold out of things," said Michael McConkey, owner of Edible Landscaping, a fruit-tree nursery and Web site based in Afton, Va. "I was attempting to get some apple rootstock to graft on to some apples, and I really had to work to find some."
The learning curve for home gardeners can be steep. Bedell said her first fights were with bugs and fungus; now she's working on keeping away birds and squirrels.
Some vegetables, such as salad greens, are nearly effortless, but others, such as celery, present a challenge. New gardeners often don't know what it takes for a plant to survive, said Ryan Schmitt, greenhouse manager at The Flower Bin in Longmont, Colo. "It's not a sculpture. Most people get the water thing, but sun and food, they often forget."
New vegetable gardeners are packing classes from Skillins Greenhouses in Falmouth, Maine, to Love Apple Farm in Ben Lomond, Calif.
"If I think of a name of a class, I'll give it, and people will come," said Cynthia Sandberg, owner of Love Apple Farm. "People will drive three hours for these classes. It's not because of me; it's because they want to learn."
Burpee's eight-person horticulturist hot line at the company's Warminster, Pa., headquarters has been overwhelmed with calls from gardeners trying to learn the basics of soil acidity and seed starting. Absolute beginners visiting nurseries occasionally ask questions such as, "'Oh, tomatoes are a plant?'" Schmitt said. "That's usually followed by, 'Oh, I can grow that?'"
"It's a teaching moment," Schmitt said. "I can fill them with the right information."
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