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Dunkin' Donuts Pulls Online Ad After Scarf Draws Complaints

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The Associated Press

Published: May 30, 2008

BOSTON - Dunkin' Donuts has pulled an online ad featuring Rachael Ray after complaints that a fringed black-and-white scarf the celebrity chef wore in the ad offers symbolic support for Muslim extremism and terrorism.

The coffee and baked goods chain said the ad that began appearing online May 7 was pulled over the past weekend because "the possibility of misperception detracted from its original intention to promote our iced coffee."

Critics, including conservative commentator Michelle Malkin, complained that the scarf wrapped around Ray's neck looked like a kaffiyeh, the traditional Arab headdress. Critics who fueled online complaints about the ad in blogs say such scarves have come to symbolize Muslim extremism and terrorism.

The kaffiyeh, Malkin wrote in a column posted online May 23, "has come to symbolize murderous Palestinian jihad. Popularized by Yasser Arafat and a regular adornment of Muslim terrorists appearing in beheading and hostage-taking videos, the apparel has been mainstreamed by both ignorant (and not-so-ignorant) fashion designers, celebrities, and left-wing icons."

A statement issued Wednesday by Canton, Mass.-based Dunkin' Brands, however, said the scarf had a paisley design.
Amahl Bishara, an anthropology lecturer at the University of Chicago who specializes in media matters relating to the Middle East, said complaints about the scarf's use in the ad demonstrate misunderstandings of Arab culture and the multiple meanings that symbols can take on depending on someone's perspective.

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