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What's New: Product Review

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@tampatrib.com

Published: November 1, 2008

Product review: SheaMoisture Organic African Black Soap, $4.99; lotion and body wash, $15.99 (set); available at Target, target.com and sheamoisture.com; the line, which includes body washes, lotions and a shaving system for men, is priced from $1.99 to $19.99.

Target's new SheaMoisture organic bath and body line is designed to address the unique skin care needs of multicultural consumers (and, really, anyone with dry and special skin-care needs).

The SheaMoisture line combines the medicinal properties of African Black Soap with the hydrating properties of Shea Butter, aloe vera and jojoba oil, and vitamins A and E. The potent combination of ingredients transforms dull, dry skin into soft, radiant skin almost instantly.

But SheaMoisture's benefits are more than skin deep. The formulation was created by Sofi Tucker, a Sierra Leone native, and passed down through generations. Tucker began gathering shea nuts to sell at village markets in 1912. By age 19, the widowed mother of four was selling her shea butter, black soap and other homemade hair and skin recipes to villagers, missionaries and tourists.

When you buy SheaMoisture, you help support disadvantaged women in developing countries. You also purchase the creamiest, dreamiest shea butter product imaginable, and it will leave your skin feeling heavenly with a scent to match. The body wash, with palm ash and tamarind extract, will soothe the most troubled skin.

Cloe Cabrera

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