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Online, Wireless Traffic Jumps

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By RICHARD MULLINS

rmullins@tampatrib.com

Published: November 6, 2008

Compared with a typical Tuesday, multimedia services saw huge jumps in traffic on Election Day.

Yahoo.com

165%: Jump in traffic to Yahoo News

80%: Increase in total traffic

<b>Facebook.com

20%: Jump in traffic

5.44 million: People who clicked the "I voted" button on Facebook to tell their friends they voted.

2 million: Election-related "virtual gifts" given

CNN.com

30 million: Unique visitors, highest in site history, 282 million page views.

5.3 million: Live streams, triple the previous record, and 6.8 million on-demand video streams.

Verizon Wireless

2.5 million: More voice minutes in Tampa Bay area

22.5%: More text messages in Tampa Bay area

9%: Jump in data connections, such as sending photos via phone.

Total Text Messages Between Carriers

18.7%: Increase, according to cellular company Syniverse, peaking at 11 p.m. when TV networks called election for Obama. Normally, texting traffic falls

30 percent at 11 p.m.

Mood

250%: Increase in occurrences of the word "hopeful" in personal blogs tracked by the Intelligent Systems Lab at the University of Amsterdam. The word "scared" was relatively unchanged. To see other words, see moodviews.com/Moodgrapher.

News Site Traffic

8.6 million: Total visitors per minute on news coverage sites (tracked by Akamai Technologies). For more, see www.akamai.com/html/technology/nui/news/index.html....

Reporter Richard Mullins can be reached at (813) 259-7919. Keyword: Election Media, to read first-person accounts of how Twitter.com and other social Web sites changed the way people experienced election night.

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