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Brad Pitt Wants To Help You Lather Up

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The Tampa Tribune

Published: November 15, 2008

Want to take a shower with Brad Pitt? Well, we can't actually arrange that (and Angelina may have a problem with it). But the next time you lather up, you can give Brad a hand.

Kiehl's cosmetics company has entered into a partnership with Pitt to launch "Aloe Vera" Biodegradable Liquid Body Cleanser. All of the proceeds from the sale will benefit JPF Eco Systems, a charitable foundation formed by Pitt and Kiehl's to support global environmental initiatives.

Everything about the body wash - ingredients, packaging, pump and label (which features a handwritten note from Brad) - is certified Cradle to Cradle, which means it's good for the environment. Sale proceeds will be used to help fund the construction of environmentally sustainable, affordable housing for displaced victims of Hurricane Katrina.

The body wash sells for $16.50 at all Kiehl's stores. It also can be purchased at kiehl's.com, Neiman Marcus and Saks Fifth Avenue.
Cloe Cabrera

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