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Dutch Turn Eye To ChowLineChoices
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Published: October 7, 2008
WAGENINGEN, Netherlands - At the university cafeteria, women linger longer than men over their lunch decisions. Given a choice, they tend to opt for meat labeled "animal friendly," while men likely will go for a new product.
Cameras are watching them. From inside a control room, monitors record the customers' movements, hesitations, facial expressions, posture, weight, even their eating habits.
It gives the scientists plenty to chew over. They study the influences on eating, how products can be made more appealing, and how to direct consumers to specific - perhaps healthier - choices.
The Associated Press
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