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Lather. Rinse. Repeat.

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The Tampa Tribune

Published: October 8, 2008

I was musing about the new format of our paper this morning while in the shower. As I muttered, "What were they thinking?" I grabbed the shampoo bottle. Then it hit me.

Shampoo sales doubled when one word was added to the instructions. Lather. Rinse. Repeat. The Trib assumes we will be so annoyed at having to wait for the other person to finish the one section that is worth reading that we will resort to buying two copies. Instant doubling of sales. Brilliant.

DALE B. DesROSIERS

Zephyrhills

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The Tampa Tribune