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Nielsen: Obama Ad Hammered Competition On ABC

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By WALT BELCHER | The Tampa Tribune

Published: October 30, 2008

TAMPA - The half-hour campaign message from Sen. Barack Obama that aired on NBC, CBS and Fox on Wednesday night easily beat ABC's "Pushing Daisies."

The whimsical fantasy drama could only muster a 4 rating and 7 percent share of the viewing audience, according to overnight ratings from Nielsen Media Research.

"Daisies" came in fourth place behind Obama's speech, which drew a 6.0 rating and 10 share on NBC, a 5.5 rating and 9 share on CBS and a 4.6 rating and 7 share on Fox.

Nielsen estimates a total of 33.5 million saw the Obama program which also aired on Univision and MSNBC.

There have been conflicting reports on why ABC didn't take Obama's pitch. The network did pass on it at first, saying that "Pushing Daisies" needed the exposure and there was no half-hour show to play at 8:30. Then ABC officials decided to take the Obama message but wanted in excess of $1 million, and Obama turned them down.

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