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3-D movies are grabbing attention

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The Tampa Tribune

Published: April 7, 2009

"The Jazz Singer" brought sound to the movies. "Becky Sharp" did the same for color. Now "Monsters vs. Aliens" is accelerating Hollywood's 3-D revolution. The surging popularity of 3-D movies, dramatized recently by the $59.3 million opening of "Monsters vs. Aliens" - the biggest for a 3-D movie - has directors and studio executives reconsidering which, and how many, of their projects can be reworked into the medium.

"Fifteen years from now, when people are talking about 3-D, they will talk about the business before 'Monsters vs. Aliens' and the business after 'Monsters vs. Aliens,'" said Greg Foster, chairman and president of Imax Filmed Entertainment.

The next wave of 3-D titles will go beyond animation and science fiction to include R-rated horror, some general audience live-action comedies and perhaps even an art film or two.

The Farrelly brothers are considering filming a live-action "The Three Stooges" feature in 3-D, and the Walt Disney Co. plans a number of live-action titles, including the dance movie "Step Up 3-D" and a remake of the science-fiction story "Tron."

Los Angeles Times

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