TBO.com - TBO is Tampa Bay Online

KFC luring grill seekers

ADVERTISEMENT

The Associated Press

The Tampa Tribune

Published: April 15, 2009

This week's rollout of KFC's grilled chicken product is the company's most ambitious attempt to win over health-conscious customers as the chain known worldwide for fried chicken tries to reinvigorate lackluster U.S. sales.

KFC President Roger Eaton says he spent years as part of the team tinkering with a grilled alternative, and the rollout follows KFC's longest market test ever. It will be backed by a marketing blitz that includes a free sample April 27. The grilled chicken will cost the same as the company's Original Recipe chicken.

KFC has launched nonfried chicken before, such as its rotisserie chicken in the '90s, but each prior initiative flopped.

So how does the new product stack up to the Colonel's original dish? Check out our comparison to the right.

The Associated Press

Share this:

Loading Comments...

Email Print

ADVERTISEMENT