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HSN hopes to bloom in deal with Teleflora

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By RICHARD MULLINS

rmullins@tampatrib.com

Published: April 29, 2009

TAMPA - The always-perky TV hosts at home shopping channel HSN have a new service to offer, just in time for Mother's Day.
HSN has signed a deal with the flower delivery company Teleflora.

Under the deal, HSN will air special 30-minute Teleflora shows during its daytime lineup, starting May 5, with a Teleflora florist as on-air guest. Viewers can order arrangements through HSN's normal call-in line for delivery.

For St. Petersburg-based HSN, the deal represents the company's first flower service, and one of the first services that HSN can fulfill overnight, said spokesman Brad Bohnert. HSN will also start year-round selling of Teleflora arrangements, picked for occasions such as birthdays, new babies and holidays.

Reporter Richard Mullins can be reached at (813) 259-7919.

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