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Google unveils new search engine

Associated Press file photo

The new engine, available at a separate address, looks the same as the current one but ranks results differently, which could affect businesses that rely on Google results to drive traffic.

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The Associated Press

Published: August 12, 2009

Updated: 08/12/2009 07:14 am

NEW YORK - Google has lifted the lid on a new version of its search engine, allowing users to look at the results it will generate.

The new engine, available at a separate address, looks the same as the current one but ranks results differently, which could affect businesses that rely on Google results to drive traffic.

In a blog posting late Monday, Google Inc. says the new engine, code-named Caffeine, will be faster, more accurate and more comprehensive.

The public testing of the new engine comes two weeks after Microsoft Corp. struck a deal to replace Yahoo Inc.'s search engine with its own Google competitor, called Bing. Yahoo Search and Bing are the second and third most popular engines after Google.

Google's new search engine can be found at www2.sandbox.google .com.

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