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For 'Nametag Guy,' 'Hello' Is A Career

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The Tampa Tribune

Published: February 15, 2009

The grocery store, the post office, a party - no matter where Scott Ginsberg goes, everyone knows what his name is. In fact, he has made sure of it by wearing a nametag every day for nearly nine years.

What began as a college experiment has made an expert on being approachable out of Ginsberg, author of the recently published book "Stick Yourself Out There: Get Them to Come to You."

"It's a permission slip into a conversation," says Ginsberg, who refers to himself as the "Nametag Guy." "I've pretty much seen every possible reaction you could imagine, from people making fun of it to getting angry and trying to rip it off of my shirt. But mostly it breaks down barriers."

Being approachable, Ginsberg says, is priceless.

He wears the red-and-white sticker, which simply reads "Scott," everywhere he goes. He even has a nametag tattooed on his chest. But you don't necessarily have to wear a nametag to be able to walk into a room and tell people who you are.

Ginsberg has used his experience to launch a career coaching company he calls HELLO, My Name Is Scott, and speaks at seminars about finding opportunities, making yourself memorable and executing ideas.

"Everyone can wear a nametag," Ginsberg said. "Not everyone can make a career out of it."

The Associated Press

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