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Summer visitors help minimize Aquarium's attendance loss

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By TED JACKOVICS | The Tampa Tribune

Published: July 22, 2009

TAMPA - Bolstered by strong attendance so far in July, Florida Aquarium attendance in fiscal 2009 is about 1 percent lower than year ago despite the poor economy, aquarium officials said today.

"We have been doing more TV advertising and a lot more with social media than in the past -- Facebook, Twitter, using the web to get the word out," spokesman Tom Wagner said.

Attendance from October through June was down 3 percent to 460,649, Wagner said.

However July attendance is up 15 percent through Tuesday to 64,709 visitors compared with the same period a year ago, he said.

Last year's attendance for the fiscal year through Sept. 30 was 655,877.

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