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Kiehl's new mascara packs serious volume and shine

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By CLOE CABRERA | The Tampa Tribune

Published: June 5, 2009

This week we reviewed Kiehl's Marvelous Mineral Mascara.

The basics:
• $16.50
• Available at Kiehl's stores, www.kiehls.com and by calling 1-800-KIEHLS-1

The pitch: Enriched with mineral pigment for rich color, wraps lashes in instant color and care. The unique formula gives lashes natural looking length, volume and rich, glossy color.

The skinny: Kiehl's new good-for-your-lashes mascara contains jojoba oil, aloe vera, pro-vitamin B and vitamin E (all ingredients you can pronounce), all meant to condition lashes, help prevent breakage and promote strong, healthy lashes. Your lashes also get some serious volume and shine, which I love.

The ultra-soft applicator brush features soft plastic bristles that coat and separate lashes without tugging or clumping. And the color lasts all day without smudging or flaking, even during scorching temperatures. It's also free of paraben and fragrance, so it's safe for contact wearers and those with sensitive eyes, like me. And, it's easy to remove, which gives it an edge over some long-wearing mascaras we've tried.

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