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TrialPay Can Help You Get Freebies

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By RACHEL METZ

The Associated Press

Published: March 2, 2009

NEW YORK - With the economy in the dumps, you might hesitate before buying discretionary goodies like video games or pizza. But what if you could get those things for free by doing something you might already be inclined to do - like signing up for a trial of Netflix or buying coffee from Starbucks.com?

Mountain View, Calif.-based TrialPay offers just that kind of a deal, which it bills as a win-win-win for consumers, merchants and advertisers.

Here's how it works: Let's say you're perusing a movie ticket Web site. If that site is working with TrialPay, you might be presented with the option to get tickets not by paying for them directly, but simply by completing a purchase or trial offer with another company. If you're game, you can click to see a list of participating companies, such as Starbucks or Netflix. And if you agree you'll receive e-mailed instructions on how to get your free movie tickets.

As TrialPay's 27-year-old co-founder, Alex Rampell, describes it, the service is "kind of like PayPal for people who don't pay."

Rampell began building his own business in high school and college by selling shareware - software that you can generally download and try for free but are later prompted to pay for. He came up with the idea for TrialPay in 2004.

People might not be willing to pay for software, but they might be willing to pay for cat food, he mused. And if a cat food seller is willing to pay the software seller for sending it a customer, then the software seller could ostensibly give its product to the customer for free.

Most of the free items you can get through TrialPay retail for about $30 or less.

The model appears to be working. Since the company started in the summer of 2006, it has grown to include more than 7,500 merchants and about 2,000 advertisers. TrialPay takes a cut of what the advertiser pays the merchant.

Since the idea of TrialPay appealed to my bargain-hunting side, I put it to the test.

First, I snagged a $20 downloadable copy of the video game "Bejeweled 2" from PopCap Games by signing up for a free trial of Netflix's DVD rental service. The process took about 10 minutes.

Then I got a $20 alternative to Apple Inc.'s iTunes software called "iPod Access" from Findley Designs by signing up for a free trial of eMusic's song download service.

I also scored a movie ticket from Fandango .com by buying a sheet of customizable photo stamps from Stamps.com.

Now I had three freebies, but I also had two services that would soon show up as monthly fees on my credit card bill. I was jazzed about the stamps and figured I would keep Netflix - I had been meaning to sign up and just never got around to it - but I didn't want eMusic. Predictably, though, I forgot to cancel the music service within the one-week trial period; a $12 charge served as a reminder.

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