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Chrysler maps out overhaul
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Published: November 5, 2009
AUBURN HILLS, Mich. - Chrysler plans to pump life into its car lineup with technology from its new Italian partner, Fiat SpA, and says it has the cash to do it as it starts to combine the two automakers.
CEO Sergio Marchionne, who also runs Fiat, began unveiling Chrysler's new five-year business plan Wednesday. The plan includes multiple new vehicles for the Chrysler, Jeep and Dodge brands, most based on Fiat's more efficient transmissions and small engines.
Chrysler said it will update its midsized sedans and introduce four new Dodges by 2013, including a seven-passenger crossover vehicle, a mini-car and a compact.
The company also is lowering prices to boost sales and generate more cash as it fixes its struggling lineup.
The Associated Press
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