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More of us than ever are glued to the tube
Staff file photo (2007)
TV viewership and use of DVRs is way up, according to Nielsen.
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Published: November 10, 2009
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Americans viewing of television has reached an all-time high, according to Nielsen Media Research.
The ratings company reports today that during the past TV season (2008-09), American individually spent four hours and 49 minutes a day on average in front of the TV.
Nielsen also found that the average household viewing was at an all-time high – eight hours and 21 minutes per day.
That's the highest average since Nielsen started measuring ratings in 1950.
Nielsen officials say continued increases in television consumption can be attributed to several factors including more television sets in the home, an increased number of channels and more DVRs in use.
The increased number of choices also has contributed to a decline in viewing of broadcast network programming.
Reporter Walt Belcher can be reached at (813) 259-7654.
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