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SELLERS PLAY IT SAFE

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Published: November 10, 2009

NEW YORK - Robotic toy hamsters, the latest Barbie dolls and stylish boots are disappearing from store shelves as holiday shoppers start to get serious. But don't confuse this with the days of Tickle Me Elmo.

Instead of a throwback to great buying binges, the empty shelves are just another sign of bad times.

The shortages come from stores that are terrified of ordering too much and are keeping their inventories thin.

Shoppers are spending a little more these days, but aren't going on buying sprees. Stores, remembering how Americans snapped their wallets shut last holiday season, didn't order big piles of merchandise in the first place.

The result, with seven weeks to go before Christmas, is that popular toys are already hard to find.

In fact, the holiday season's early hit - the Zhu Zhu Pets hamster, an interactive mechanical rodent by Cepia Inc. that sells for $9.99 and is being compared to Furby a decade ago - is almost impossible to nab.

Other toys that are already becoming hard to find include Mattel's Mindflex, which measures brain activity through a helmet, a Nerf dart thrower called Nerf N Strike from Hasbro Inc. and Barbie Fashionista, who can twist her hips and strike other poses.

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