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Cheaper rooms lure travelers
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Published: October 20, 2009
TAMPA - The local hotel industry continued its slump in August, with revenue down from a year ago.
The price of rooms also decreased, according to a Smith Travel Research study.
Hotel demand in Hillsborough County increased for the first time in more than a year, rising 5.5 percent to 330,322 guests, but that didn't help the bottom line.
August hotel revenue in Hillsborough declined 6.8 percent to $26.1 million, year-over-year comparisons by the Hendersonville, Tenn., company showed. The higher number of guests paid less - by 11.6 percent - for the average daily rate of rooms in August, down to $78.96.
Overall, Florida fared better than the nation as a whole in terms of rooms rented, with a decline of 3.9 percent in August compared with a U.S. decline of 6.9 percent.
The Tampa-St. Petersburg area showed a 1.7 percent gain in year-over-year rooms rented in August.
Reporter Ted Jackovics can be reached at (813) 259-7817.
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