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PepsiCo hangs up iPhone app

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The Tampa Tribune

Published: October 23, 2009

PURCHASE, N.Y. - PepsiCo is removing the iPhone application that promised to help men "score" with different types of women about a week after it was criticized for stereotyping.

The soft drink and snack maker says in a written statement that it decided discontinuing the application was the "most appropriate course of action" after listening to "a variety of audiences."
PepsiCo had recently launched the "Amp up before you score" application to promote its Amp energy drink.

The application gave users pickup lines for two dozen stereotypes of women, from "the nerd" to "the foreign exchange student," and a scoreboard to keep track of their conquests. Criticism swirled on blogs and on Twitter.

The Associated Press

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