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From a customer's vantage point, it might seem running a doughnut franchise would be unwavering. You make the doughnuts. People buy them. You make more tomorrow. Repeat.
Not so says Dunkin' Donuts CEO Nigel Travis.
In this podcast, he tells Tampa Tribune food writer Jeff Houck that it takes more than that to adapt to the change conditions of the economy, the growth in technologies and the shifts in customer tastes and behaviors.
(If you're having problems hearing the audio, click here to play it in your own media player, or right-click and "Save Target As ..." to save it to your computer.)
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