Now that Casey Anthony has been acquitted of charges she murdered her daughter Caylee, will the woman who has become famous as "Tot Mom" or any of the members of her dysfunctional family end up cashing in on the saga?
There are no laws against it. And there is no shortage of interest in the story of a young, attractive mother accused of killing her young child and partying afterward.
But the selling of what is now one of the world's most hated women would be tricky, according to a local publicity agent who represents the likes of former governor Rod Blagojevich, accused killer Drew Peterson and, briefly, Anthony's attorney, Jose Baez.
"Casey is going to be a tough person to market," said Glenn Selig, founder of Tampa-based The Publicity Agency. "She is in the category of O.J. Simpson. The majority of people feel she got away with something. At the end of the day, you have a child who is no longer with us."
The sad story of Caylee Anthony, first reported missing in July, 2008, has achieved a sensational level of media attention and become part of the national discourse. But movie studios, book publishers and media bookers have to decide if they want to risk a negative reaction for paying Anthony to tell her story, Selig said.
ABC, said Selig, received a backlash for paying about $200,000 for "licensing fees" to use images of Casey Anthony and her daughter.
Shortly after the verdict was announced Tuesday afternoon, Facebook postings cropped up promising boycotts of advertisers on any show to feature Anthony.
That, said Selig, is a serious consideration.
"I think people want to hear what Anthony has to say, but all business people in the end are trying to make money," said Selig. "They are asking themselves the same question. If Anthony is directly associated with any project, how will it make them look?"
John Fitzgibbons, a defense attorney who represented arguably Tampa's most notorious defendant, anticipates heavy interest from major media outlets in getting an exclusive Anthony interview.
When Debra Lafave of Ruskin was accused of having sex with a student, "we had calls from every network superstar in the country," said Fitzgibbons.
Larry King called. So did Barbara Walters. Fitzgibbons had to hire someone to help him answer the phones.
"She walked into my office one day and said there is a lady on the phone who claims to be Diane Sawyer," said Fitzgibbons. "It really was."
Though there were "hints" of remuneration in some of the interview requests, the discussions never went anywhere, Fitzgibbons said. That's because of the combination of Lafave pleading guilty and being barred from seeking profit from her story, and her own interest in not talking, except for one interview with Matt Lauer.
If it were up to him, Fitzgibbons said he would offer Anthony simple advice.
"Keep your mouth shut." But if you must talk, "engage a top agent with experience in that area."
Given that she is unemployed and broke, Anthony may have no choice but to sell her story, said Stetson University law professor Charlie Rose.
"Let's be clear," said Rose. "Do you ever see Casey Anthony working in a Walmart?"
Baez, he said, is undoubtedly inundated with requests to interview his client.
"Can you imagine how many people have called Baez asking to be the first major network that gets Casey Anthony?" he said. "What would five minutes sitting on the couch be worth? Financially, she is worth an awful lot of advertising to someone."
If Anthony does sell her story, it is almost certain she will have to talk about what happened to Caylee, said defense attorney Jeff Brown.
"If she is willing to talk about the incident, she will make a fortune," said Brown. "I don't know how anyone could do a book or a movie without the answer to those questions. Baez said it was a drowning, but no one else has. You know the question has to be part of the interview. People aren't going to pay a half-million for the interview to have ground rules saying she can't talk about the case."
There are risks to Anthony or her family members if any agree to sell their story, say Fitzgibbons and Rose. Prosecutors, for instance, might use anything family members say to bring charges of obstruction or perjury.
But reality might outweigh the risks.
"Does she go to a homeless shelter?" asks Rose. "She can't go home to mom and dad. What does she do? Someone out there will forward her money on a contract, give an advance on a book deal or a television deal or an interview fee. I don't know that we should blame her. People like her have no other recourse."
Speaking of reality, Rose, when prompted, said it is theoretically possible the entire Anthony clan could do a reality show.
"If your concept of reality TV is watching a train wreck, this would be the perfect opportunity," said Rose. "The family has the same issues Casey has – the cost of this in total financial ruin and emotional turmoil. They have to be between a rock and a hard place in sorting out what they do now."
Ultimately, anyone wanting to write a book or screenplay about the Anthony case might not need her help and the headaches that come with that, said Selig.
So much is already on the record in documents and evidence.
Besides, the most intriguing story of all, said Selig, may not even be Anthony, who no few would believe anyway, but the jurors who spent six weeks deciding her fate.
"How do you make money off a story?" asks Selig. "You make money by telling the story nobody has heard. How could the jury possibly come to this verdict? How could this possibly happen? What was the process really like? That might be the interesting story that people will buy."
At least one of the jurors already is marketing himself. The Raleigh, N.C.-based public relations firm French White Vaughn said it represents juror number six, a 33-year-old chef with two children. TMZ.com reports that French White Vaughn is "sending a letter to media outlets, maintaining, "Our client -- a married, college-educated, 33-year-old white male with two young children -- is willing to consider granting one or more media interviews so long as the opportunities are paid."
Would Selig, who met Anthony when he was representing Baez, take her on as a client?
"Probably not," he said. "I would have to talk to her, see what her mindset is, what I felt about her. There are a lot of considerations that go into it."
Representing Blagojevich was a much easier decision, said Selig.
"He is a very charismatic man who is very well liked and not accused of killing anyone," said Selig. "At the end of the day, we are talking about this because a 2-year-old is dead. Profiting or in any way associating with that is a really difficult thing."
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