The Tampa Bay Devil Rays plan to open a ticket and merchandise sales center in downtown Tampa on Aug. 2.
Most of the Rays' season-ticket holders live in Pinellas County, Rays Senior Vice President Mark Fernandez said. The Rays hope the new location will help the team boost ticket sales and connect with fans who live in Tampa.
The goal, Fernandez said, is to 'develop a direct relationship with those people in the downtown Tampa corridor. We're their team.'
Business, Page 5
•The location will feature leather couches, a flat-screen television and a replica of a stadium suite at Tropicana Field in St. Petersburg.
•About 40 percent of the new business center will be dedicated to retail and ticket sales. The rest will replicate various seating areas at Tropicana Field.
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