The creators of the "Got Milk?" campaign are getting ready to make a big push to keep chocolate milk on children's minds and on school lunch menus, a plan that has some educators and obesity activists none too pleased.
The idea behind the campaign is to draw a distinction between chocolate milk and the soda and candy that have come under attack in schools, said Vivien Godfrey, CEO of the Milk Processor Education Program, the industry marketing group that developed the campaign with the National Dairy Council.
She said the fact that chocolate milk has nutrients gets lost in the debate over school lunches.
Experts like Marlene Schwartz, deputy directory of the Rudd Center for Food Policy and Obesity at Yale University, however, want chocolate milk tossed. She said children have too much sugar already and chocolate milk has no place in schools.
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