The Florida grapefruit is going international.
The Florida Department of Agriculture said Wednesday that the tart pink citrus fruit will be sold under signs that read "Taste the Warmth of Florida Sunshine" at 220 Waitrose stores in and around London.
Authorities say promotions with the chain have generated an additional $6 million in farm gate receipts for Florida growers. State agriculture officials estimate each $1 million in gate receipts creates 34 full-time jobs and $130,000 in indirect tax revenue.
It's part of the "Fresh from Florida" campaign, which features more than two dozen Florida products sold worldwide.
Most of Florida's grapefruit is grown on the east coast of Florida, in the state's Indian River region.
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