Republican presidential candidate Newt Gingrich is drastically reorganizing his money- and delegate-deprived campaign, scaling back a traditional operation to focus on low-cost social media and an effort to cajole delegates to back him over front-runner Mitt Romney.
One-third of Gingrich's campaign staff has been laid off and his campaign manager has been asked to resign, Gingrich spokesman R.C. Hammond said Tuesday night.
The new strategy hinges on preventing Romney from winning the 1,144 delegates he needs for the nomination, Hammond said. Gingrich plans to spend much less time in primary states and will instead personally call delegates to try to persuade them to back him at the Republican National Convention in August.
Until Romney has the needed delegates, Gingrich said Wednesday that "I owe it to the people that helped me for the last year to represent their views and their values."
"Romney has to earn this. It's not going to be given to him," Gingrich told Washington, D.C., radio station WTOP.
Gingrich still promises to support Romney if Romney reaches the magic delegate number before the party convenes in Tampa, Fla., Hammond said. In the meantime, Gingrich planned to shift the campaign's focus to digital outreach — in particular YouTube, Twitter and other social media.
Gingrich's campaign manager, Michael Krull, was asked to resign. Hammond and campaign communications director Joe DeSantis will remain with the campaign. Both have worked for Gingrich for more than a year, even as a group of consultants quit the campaign last summer.
The campaign rollback comes after Gingrich listed more than $1.5 million in outstanding debt by the end of February, according to Federal Election Commission filings, including legal fees and advertising production costs. At the same time, he had about $1.5 million cash on hand, the least of the four GOP candidates.
Campaigning Tuesday in Maryland, Gingrich conceded that he is strapped for campaign funds. "The money is very tight, obviously," he said. "That's why we're trying to raise more money."
Rick Santorum, Gingrich's rival for the anti-Romney vote among conservatives, responded to the news by urging Republicans to back his effort, not Romney's.
"One of the things I was told very early on in presidential politics is that you run for president as long as the money hangs on," Santorum told reporters Tuesday night in Delavan Lake, Wis.
"I think it is time for all the Republican candidates to coalesce behind me," Santorum said. "You know, let's just have a conservative nominee to take on Barack Obama. Until that time happens, I'm not going to call on anyone to get out."
Hobbled by weak fundraising and well behind Romney in the hunt for delegates, Gingrich has been under growing pressure to help unify Republicans by dropping out of the race.
In a nod to those who think he should give way to Romney, Gingrich pledged Tuesday to support his rival's bid if the former Massachusetts governor wins enough convention delegates to clinch the nomination by the end of the GOP primary season in June.
"Obviously I will support him and will be delighted to do anything I can to help defeat Barack Obama," Gingrich told reporters in Annapolis, Md. Republicans vote in Maryland's primary next week.
If Romney falls short, Gingrich said, "I think you'll then have one of the most interesting, open conventions in American history."
Gingrich tried to position himself as an anti-establishment figure in the race while playing up the 20 years he spent in the House, including several years as speaker. He has struggled since his campaign peaked just before the Iowa caucuses kicked off the nominating process in January. Devastating attacks from Romney and a Romney-aligned super PAC have helped deny him further victories. He was just two primaries, in South Carolina and Georgia, and has less than 15 percent of the delegates so far.
Gingrich had hoped for a Southern-based comeback in the race, but Santorum won contests in Mississippi, Alabama and Louisiana.
Romney is the leader with 568 delegates, based on a tally by The Associated Press. That is slightly less than half the needed 1,144, and more than four times as many delegates as Gingrich, who has 135.
Associated Press writers Brian Witte in Annapolis, Md., Beth Fouhy in New York, Philip Elliott in Delavan Lake, Wis., and Jack Gillum in Washington contributed to this report.