The Tampa Bay Buccaneers' attempt to improve the game-day fan experience takes a significant step Saturday with a "beta test" of in-stadium Wi-Fi that can provide live streaming video on smart phones.
The initial installation is complete, but the team is asking season-ticket holders to take part in a test group during the game against the Dallas Cowboys.
Users must enter a password to gain access to the Wi-Fi service.
The team will get input after the game before offering stadium Wi-Fi for all users.
"Many of our Season Pass Members have expressed a strong desire for Wi-Fi capabilities within Raymond James Stadium (RJS) to improve their smart phone and/or tablet connectivity," writes Barbara Stevens, the Bucs' director of guest and member relations, in a letter to season ticket holders.
By using the Bucs' mobile app, fans in the stadium can view live streaming video and play-by-play coverage, according to Stevens' letter.
To combat a league-wide decline in attendance, NFL commissioner Roger Goodell has directed teams to invest in new technologies. More fans are finding home viewing - with big-screen HDTVs and NFL's Sunday Ticket satellite service - a more comfortable and less expensive alternative.