For No. 25 Louisville, playing a game it could boast about was just as important as bragging rights against in-state rival Kentucky.
The Cardinals succeeded on both counts Sunday.
Jeremy Wright ran for 105 yards and three touchdowns and Louisville opened the game with three long scoring drives en route to a 32-14 victory against the Wildcats. That claimed the Governor's Cup for the second year in a row while ending a three-game home losing streak to Kentucky.
More memorable for Louisville was the thorough way it was achieved. The Cardinals moved the ball at will against the Wildcats, gaining 314 of their 466 yards in the first half thanks to touchdown drives of 99, 85 and 93 yards.
Partial credit for that goes to a more experienced line that protected sophomore quarterback Teddy Bridgewater and created huge holes for the running game. Wright and fellow Senorise Perry did a lot on their own, too.
Nearly a third of Wright's yards came on the opening drive as he gained 30 on eight carries and ran for the first of two 1-yard scores.
The Cardinals had 141 yards rushing after those three TD drives, nearly 20 above last season's 121.5 average per game that ranked 93rd nationally.
Their contributions almost overshadowed Bridgewater, though not by much. Last year's Big East Conference rookie of the year faced little pressure from Kentucky and ended up completing 10 of his first 11 passes and 19 of 21 overall for 232 yards to nine targets.
Other than a 75-yard scoring drive that briefly brought Kentucky within 8-7 in the first quarter, the Wildcats' offense found little room against a Cardinals defense that had sophomore quarterback Maxwell Smith covered in many facets.
The sophomore completed 35 of 50 passes for 280 yards. Kentucky ran for 93 yards on 19 carries.
BAYLOR 59, SMU 24
Nick Florence threw for 341 yards and four touchdowns, Mike Hicks returned a fumble for a score and the Bears beat the Mustangs in the opener for both teams.
Florence, taking over for departed Heisman Trophy winner Robert Griffin III, led Baylor to touchdowns on its first two drives and didn't play in the fourth quarter.
Hicks returned a fumble 66 yards for a touchdown early in the third quarter.
SMU has lost 10 consecutive games to Baylor dating to 1986 when the schools were members of the defunct Southwest Conference.
The Mustangs' Garrett Gilbert was 34 of 59 for 286 yards and two touchdowns in his first game since transferring from Texas. Zach Line rushed for 135 yards.
ALABAMA ST. 28
Broderick Waters threw two touchdowns and ran for another as the Wildcats erased a three-touchdown, first-half deficit and defeated the Hornets in the MEAC/SWAC Challenge at the Florida Citrus Bowl.
Waters came off the bench to help Bethune-Cookman score 38 straight points. He completed six of nine passes for 109 yards and rushed for 100.
B-CU took a 24-21 lead on Waters' 6-yard run with 4:28 remaining in the third quarter after instant replay overturned a call on a fumbled kickoff return and gave the Wildcats the ball on the Alabama State 25.
NO. 4 OKLAHOMA 24,
Landry Jones threw two touchdown passes and Damien Williams ran 65 yards for another score in the fourth quarter, helping the Sooners slog out a win over the host Miners.
Oklahoma labored in its opener, unable to generate much of a running game or get anything downfield.
Up just 10-7 in the fourth quarter, the Sooners stuffed UTEP on a fake punt to set up an 18-yard touchdown pass from Jones to Brannon Green. Williams sealed it late with his long run.
NO. 5 OREGON 57,
ARKANSAS ST. 34
Redshirt freshman quarterback Marcus Mariota made his first start, passing for 200 yards and three touchdowns in the host Ducks' season-opening victory over the Red Wolves.
De'Anthony Thomas caught two touchdowns and ran for another while collecting 119 yards in total offense as Oregon built a 50-10 lead by halftime.
The loss spoiled coach Gus Malzahn's first game as coach of Arkansas State, which went 10-3 last season and won the Sun Belt Conference title.
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PASSING RECORD: Eureka (Ill.) College quarterback Sam Durley threw for 736 yards Saturday in a 62-55 victory over Knox to break the NCAA single-game passing record. Durley completed 34 of 52 passes and threw for five touchdowns, including two in the final two minutes as the Red Devils closed the Division III game with 17 unanswered points.
Houston's David Klingler holds the NCAA Football Bowl Subdivision single-game passing record with 716 yards against Arizona State in 1990.