Can a Super Bowl commercial be too clever? "Yes, if it misses the goal of establishing a brand name and doesn't help the bottom line," says Stephen Blessing, a University of Tampa psychology professor who has done research that tests people's memory of Super Bowl ads. ...more

February 3, 2008

Pop star Justin Timberlake will take pratfalls for Pepsi. Fitness nut Richard Simmons will work up a sweat for Bridgestone tires. And Anheuser-Busch will tell viewers that drinking Bud Light gives you special powers such as X-ray vision and the ability to breathe fire. ...more

February 1, 2008

TAMPA - Pop star Justin Timberlake will take pratfalls for Pepsi. Fitness nut Richard Simmons will work up a sweat for Bridgestone tires. And Anheuser-Busch will tell viewers that drinking Bud Light gives you special powers such as X-ray vision and the ability to breathe fire. These are just some of the wild and wacky advertisements coming up tonight during Super Bowl XLII on Fox. ...more

February 1, 2008

MSNBC has come up with a list of the top 10 sleaziest advertisements in Super Bowl history, and my favorite commercial came in at No. 1. ...more

January 31, 2008

In this age of digital recorders that make it so easy to skip commercials, you would think the 30-second advertisement would be an endangered species. ...more

December 26, 2007