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Senior Drivers Gain InSight From Tests
Tiny diagonal lines squiggle across a computer screen, where 80-year-old Larry Martin sits at the ready. ...more
September 21, 2008
Something's Cooking At Shriners Hospital
Brittany Barrett finds it almost impossible to resist the alluring smells and scrumptious tastes of freshly baked treats. ...more
September 3, 2008
Tampa Professor Studies What Makes Ads Like 'Magic Fridge' Memorable
Can a Super Bowl commercial be too clever? "Yes, if it misses the goal of establishing a brand name and doesn't help the bottom line," says Stephen Blessing, a University of Tampa psychology professor who has done research that tests people's memory of Super Bowl ads. ...more
February 3, 2008
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