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Motrin Feels Pain Of Upset Moms
Can a tongue-in-cheek ad for a popular pain reliever backfire and turn into a huge headache for one of the most respected health product marketers? ...more
November 18, 2008
Backlash From Moms Prompts Motrin To Pull Ad
Reacting to widespread complaints on social networking sites, Motrin pulls an ad aimed at moms who "wear their babies." ...more
November 17, 2008
Infants' Medicine Pulled Off Shelves
Drugstores began clearing their shelves of over-the-counter cough and cold medicines designed for infants Thursday after leading manufacturers announced they were withdrawing the products amid rising concerns about the safety of the popular formulations. ...more
October 12, 2007
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