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Lennar's Super Saturday A Hit With Buyers
Lennar's national "Let's Get America Moving" campaign, with its special pricing and low-interest mortgage option, was initiated as a way to provide home buyers with the opportunity to own a new home with low payments. On May 3, the company took that concept a step further with its Super Saturday Sale, says Jassy Friddle, marketing manager with Lennar Tampa. ...more
May 20, 2008
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