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Motrin Feels Pain Of Upset Moms
Can a tongue-in-cheek ad for a popular pain reliever backfire and turn into a huge headache for one of the most respected health product marketers? ...more
November 18, 2008
Backlash From Moms Prompts Motrin To Pull Ad
Reacting to widespread complaints on social networking sites, Motrin pulls an ad aimed at moms who "wear their babies." ...more
November 17, 2008
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